Built from Singapore’s food media playbook. Made for brands ready to grow.
Delicious Media is a Singapore-based content strategy, social media, and digital growth agency built on the experience of growing SETHLUI.com into one of Singapore’s leading lifestyle media platforms.
We help brands move beyond ad-hoc posting by developing clear content strategies rooted in audience behaviour, brand positioning, campaign planning, and platform insights.
Our work spans social media strategy, content planning, campaign direction, editorial storytelling, and performance analysis. We help brands define what to say, who to say it to, and how to format content into measurable value.
Beyond The Plate
Our roots are in food, but our strategy goes beyond restaurants and cafes.
From F&B and hospitality to lifestyle brands, realtors and professional services, we help businesses turn their expertise, product or story into content people actually care about.
Whether it’s a launch campaign, monthly social media calendar, short-form video series or founder-led content strategy, every piece of work is built with a clear goal: to make your brand easier to discover, trust and choose.
What We Do
We help brands with:
Social Media Strategy
Content pillars, campaign formats, monthly calendars and platform direction.
Training & Consultation
Practical guidance for founders, marketing teams and in-house content teams who want sharper direction.
Short-Form Video Production
TikToks, Reels and vertical videos built around hooks, storytelling, retention and engagement.
Photography & Styling
Editorial-style food, lifestyle and brand photography designed for social media, websites and campaigns.
Who We Work With
We work with brands that want content to do more than exist online.
From restaurants, cafes and hawkers to lifestyle brands, hotels, realtors and founder-led businesses, we help our clients communicate with clarity, consistency and commercial purpose.
Whether you’re launching something new, refreshing your brand, or trying to tap into social media marketing, we build content around what your audience needs to see, feel and believe before they act.
Our Approach
Good content starts with strategy.
Before we shoot, write or post, we look at your brand positioning, audience behaviour, content gaps and business goals. From there, we create a content direction that connects the big picture to the day-to-day execution.
Our approach is simple:
- Understand the brand.
What makes you different, credible and worth paying attention to? - Find the angle.
What story will make your audience stop, care and remember you - Create with intent.
Every asset should support awareness, trust, engagement or conversion. - Review and improve.
Content should evolve based on performance, feedback and market response.
Stop Rolling The Dice On Your Social Media
Partner with the industry veterans who know exactly how to craft content that works.
